斯玛特咨询服务有限责任公司 商业计划书.doc

为每一位客户发现商机！ PAGE 1 - 斯玛特咨询服务有限责任公司 斯玛特咨询服务有限责任公司 商业计划 [出版时间：2009年7月] [指定联系人] 冯德伦 [电话号码][电子邮件] fengdelun2008@163.com [地址] 湖南师范大学商学院 [国家、城市] 中国 长沙 [邮政编码] 410081 保密须知 本商业计划书属商业机密，所有权属斯玛特咨询服务有限责任公司。其所涉及的内容和资料只限于已签署投资意向的投资者使用。收到本计划书后，收件人应即刻确认，并遵守以下的规定：1）若收件人不希望涉足本计划书所述项目，请按上述地址尽快将本计划书完整退回；2）在没有取得斯玛特咨询服务有限责任公司的书面同意前，收件人不得将本计划书全部和/或部分地予以复制、传递给他人、影印、泄露或散布给他人；3）应该象对待贵公司的机密资料一样的态度对待本计划书所提供的所有机密资料。 目 录 摘要··············································4 公司简介 2.1 公司组成及注册·······································8 2.2 发起背景·············································8 2.3 公司整体发展战略·····································8 2.4 文化建设·············································11 产品和服务 3.1 产品和服务描述······································14 3.2 公司特色和优势······································14 市场分析 4.1 市场总体背景········································18 4.2 宏观环境分析········································19 4.3 市场需求分析········································26 4.4 市场调查与预测······································27 营销战略 5.1 市场营销战略········································35 5.2 SWOT综合分析及应对策略······························42 营销策略 6.1 产品策略············································44 6.2 品牌战略···········································46 6.3 价格战略············································47 6.4 渠道················································48 6.5 促销战略············································49 6.6 附件················································54 公司管理 7.1 组织结构设计········································56 7.2 人力资源规划········································56 7.3 岗位职责及任职资格··································57 7.4 员工招聘············································67 7.5 员工培训和职业发展··································71 7.6 绩效管理体系········································79 7.7 薪酬体系············································85 风险分析与监管···································90 财