KFC英语演讲稿.pptVIP

Brief introduction Time line Products Summary TIME LINE 2007 China KFC catering health fund was founded. 2008 Yum published Chinas food safety policy white paper 2010 It has over 3000 restaurants in over 500 cities in all Mainland Chinas provinces other than Tibet Meal Dessert Drink SUMMARY Main reasons of KFC’s success: Localization strategy本土化战略 Innovation创新 KFC In China KFC, also known as Kentucky Fried Chicken, is a chain of fast food restaurants based in Louisville, Kentucky. It belongs to Yum(百胜餐饮集团) .The company was founded as Kentucky Fried Chicken by Colonel Harland Sanders in 1952。 INTRODUCTION In 1987, it opened its first store in Qianmen Beijing, the capital of China. In 2007, it has over 1800 restaurants in 402 cities in all Mainland Chinas provinces other than Tibet. From 2000 to 2005, it was selected as the Best chain store brand. INTRODUCTION Every day, nearly eight million customers are served around the world. KFCs menu includes Original Recipe chicken -- made with the same great taste Colonel Harland Sanders created more than a half-century ago. INTRODUCTION 1952 Sanders begins actively franchising his chicken business by traveling from town to town and cooking batches of chicken for restaurant owners and employees. The first to take him up on the offer was Pete Harman in South Salt Lake.Together, they opened the first “Kentucky Fried Chicken” outlet. TIME LINE 1960 The Colonel’s hard work on the road begins to pay off and there are 400 franchise in the US and Canada. 1969 The Kentucky Fried Chicken Corporation is listed on the New York Stock Exchange. 1979 KFC cooks up 2.7 billion pieces of chicken. There are approximately 6,000 KFC restaurants worldwide with sales of more than $2 billion. TIME LINE 1980 Colonel Harland Sanders, who came to symbolize quality in the food industry, dies after being stricken with leukemia. Flags on all Kentucky state b