辽宁电视台品牌战略研究.docVIP

东北大学硕士学位论文 东北大学 硕士学位论文 辽宁电视台品牌战略研究 姓名：史威 申请学位级别：硕士 专业：工商管理 导教师：李森Abstract By using some basic concepts in brand strategy such as brand targeting, brand image, market analysis and brand civiiazation ，and also by synthesizing research results in related subjects including management, mass media, and marketing, the thesis specifies the existing conditions of Chinas TV industry, analyzes the competition environment facing with Liaoning TV Station currently, and then gives elaboration on targets, contents and applied measures that should be taken while implementing the brand strategy of L