微博营销外文翻译---博客公关：博客公共关系的探索性分析.docVIP

Blogging PR: An exploratory analysis of public relations weblogs Keywords: Weblog Public relations Interactivity Usability Abstract： Although there are ever more weblogs on the Internet, this is an area that has been little researched in public relations, and where they have been analyzed it has been as a tool for communication rather than a primary information source in the public relations body of knowledge. This paper provides an exploratory study of the structure and content of 67 blogs on public relations to determine what issues they deal with and whether they are a tool for the theoret