目的论视角下英语商标的翻译毕业论文.doc

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目的论视角下英语商标的翻译毕业论文.doc

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PAGE XXIX 毕业设计（论文）说明书 The Translation of English Brand Name on the Perspective of Skopostheorie 目的论视角下英语商标的翻译 The Translation of English Brand Name on the Perspective of Skopostheorie Dai Wei Under the Supervision of Zhang Ruisi Submitted in Partial Fulfillment of the Requirements for the Degree of Bachelor of Arts School of Hunan Institute of Technology June 2015 PAGE II Contents TOC \o 1-3 \h \z \u HYPERLINK \l _Toc345928548 Abstract PAGEREF _Toc345928548 \h 1 HYPERLINK \l _Toc345928549 Introduction PAGEREF _Toc345928549 \h 2 HYPERLINK \l _Toc345928550 Chapter 1 Introduction to the Skopostheorie PAGEREF _Toc345928550 \h 3 HYPERLINK \l _Toc345928551 1.1 The Development Process of Skopostheorie PAGEREF _Toc345928551 \h 3 HYPERLINK \l _Toc345928552 1.2 Rules of Skopostheorie PAGEREF _Toc345928552 \h 5 HYPERLINK \l _Toc345928553 Chapter 2 Translation of English Brand Names 8 HYPERLINK \l _Toc345928554 2.1 Features of English Brand Names 8 HYPERLINK \l _Toc345928555 2.2 The Necessity of English Brand Name Translation 9 HYPERLINK \l _Toc345928556 2.2.1 Promote Economic and Social Development 10 HYPERLINK \l _Toc345928557 2.2.2 Strengthen Cultural Communication 12 HYPERLINK \l _Toc345928558 2.2.3 Enhance International Competitiveness 13 HYPERLINK \l _Toc345928559 Chapter 3 The Methods and Principles of English Brand Name Translation 14 HYPERLINK \l _Toc345928560 3.1 The Principles of English Brand Name Translation 15 HYPERLINK \l _Toc345928561 3.1.1 The Principle of “Do as the Romans do” 16 HYPERLINK \l _Toc345928562 3.1.2 The Principle of Association 17 HYPERLINK \l _Toc345928563 3.1.3 The Principle of Concision 18 HYPERLINK \l _Toc345928564 3.2 The Methods of English Brand Name Translation 19 HYPERLINK \l _Toc345928565 3.2.1 Literal Translation 20 HYPERLINK \l _Toc345928566 3.2.2 Free Translation 21 HYPERLINK \l _Toc345928567 3.2.3 Transliteration 22 HYPERLINK \l _Toc345928568 3.2.4 Zero Translation 23 HYPERLINK