烟台大学经济管理学院现代物流英文 Lecture8（2）.pdfVIP

Sub-topics Customer Demand Management Forecasting (Concepts Methods) Management Tactics Customer Service Basic Service Satisfaction Value Relationship Conceptual, technical, operational, subjective I. Customer Demand Management The Demand Management Concepts Your business ultimately depends on meeting the customers’ needs and providing them with value Know what customers want, how much they want, when do they want it, how do they want it. Know why do they want it, what do they expect from you as the provider,