安利阳光成长计划(共6篇).docxVIP

安利阳光成长计划(共6篇) 　　公关策划方案评分标准　　选题B：在安利公益基金会“阳光计划”的平台上，运用公关策划吸引全社会关爱城市外来务工人员子女。　　背景：　　“阳光成长计划”是安利公益基金会三大项目之一，旨在帮助大量跟随　　进城务工的父母来到城市的“流动儿童”。在城市化进程中，城市新移民、特别是青少年群体的融入问题，是个世界性难题。这不仅关系弱势群体的发展权益，更是一个重大社会问题。很多发达国家没能解决好，造成大量的诸如青少年犯罪、族群分裂等问题，影响整个社会的和谐稳定。安利公益基金会自成立起，就将农民工子女定为帮扶对象，XX万流动儿童更是重中之重。安利通过为外来务工人员子女学校捐建阳光图书馆、设立“阳光奖学金”、选派当地安利志愿者作为“校外辅导员”和“项目督导员”、开展融合活动等形式，推动“流动儿童”共享城市一片阳光。至XX年底，该项目已投入660万元，惠及流动儿童万人。　　目的：　　运用公共关系专业理论和实践应用，研究策划方案，力求有效宣传项目，　　充分利用传统和社会化媒体的结合，起到提升全社会对该项目和流动儿童的关注度。　　要求：　　1、查阅相关资料，加深对安利公益基金会“阳光成长计划”的背景、目的、内容等的了解。　　2、结合校园内部宣传，尝试通过号召和呼吁，提升大学生对该项目各类活动的直接参与度。　　3、注重整体策划，有效将社会效应、企业形象提升、公众关注和参与度巧妙结合。　　4、该项目为长期计划，公关策略应有可操作性和可持续发展性。　　5、预算经费：50万元/年。　　目录　　公关策划方案评分标准·································································1选题···································································································2　　活动背景:············································································4　　(二)活动目标·················································································4　　活动主题··············································································5　　目标公众分析·····································································5　　活动项目··············································································5　　传播策略··············································································5　　媒体选择··············································································6　　时空选择··············································································8　　人员分配············································································10　　经费运算············································································10附件：·····························································································12　　活动背景:安利公益基金会是由安利日用品有限公司捐资1亿元人民币，根据《基金会管理条例》发起设立的非公募基金会。XX年1月，安利公益基金会经中华人民共和国民政部批准正式登记成立。XX年5月31日，安利公益基金会在北京成立。　　近年来，随着我国城市化、工业化的进程加快，以及农村青壮年人口外出就业的数量不断增加，在中国广大的农村中产生了一个特殊未成年群体：农村留守儿童。留守儿童,是指其