岭南旅游策划-岭南旅游策划文档.docVIP

旅行社产品与市场开发 岭南特色之旅 系　　　　　　别： 旅游管理系 专业名称： 旅行社管理 学生姓名： 学　　　　　　号： 指导教师姓名、职称： 完成日期 2013 年 12 月 29 日 目录 地图、高速公路图······················································1 行程地图·····························································1 高速公路图···························································4 路线概况······························································4 设计思路······························································4 行程说明······························································5 行程安排····························································5 餐饮及住宿安排······················································6 旅游景点具体介绍······················································7 第一天······························································7 第二天······························································9 第三天·····························································14 第四天·····························································15 第五天·····························································17 第六天·····························································19 第七天·····························································20 第八天·····························································22 费用说明·····························································24 行程备注·····························································24 线路评选·····························································25 营销方案·····························································26 附件·································································27 岭南特色之旅 地图、高速公路图 行程地图 行程总路线：广州—佛山—珠海—澳门 广州行程图 广州—佛山（佛山行程图） 佛山—珠海（珠海行程图） 珠海—澳门（澳门行程图） 高速公路图 线路概况 线路名称 岭南特色之旅 线路主题 休闲文化之旅 所含主要景点 南越王博物馆、陈家祠、广州长隆野生动物公园、南国桃园、南风古灶等 轴心城市 广州、佛山 发团日期 2014.2.7—2014．2.15 目标人群类型 10岁到60岁的男女老少 设计思路 该旅游线路主要是以传统文化旅游为主线，因为很多不了解广东文化的人的心里面，广东是一个暴发户，富有但没有内涵。这条线，将带着大家去认识广东，去了解广东岭南文化，从古到今，先让大家了解南粤文化、民间工艺。从饮早茶、听粤曲、看舞狮、观古迹、制作陶艺一一为大家呈现充满“古代”气息，而又现代化的城市。 行程说明 行程安排 第一天： 2月7日 广州越秀区 广州南越王博物馆—越秀公园—广州原点 上午