基于家电行业财务效率对比分析—以tcl集团为例.docVIP

PAGE \* MERGEFORMAT PAGE \* MERGEFORMAT I 基于家电行业财务效率对比分析—以TCL集团为例 摘要:家用电器是我国居民生活中重要的耐用消费品，在现代生活中扮演了越来越重要的角色，对国民经济起到了重要的作用。目前我国家电的生产规模和需求规模居世界首位，然而随着居民生活水平的提高，国内家电产品无法满足人民生活日益提高的需求，家电行业面临了产业升级以及技术革新的问题，以求在世界的舞台上拥有核心的竞争力。因此，对家电企业进行财务效率分析，全面分析家电企业财务状况，以求为企业的发展提供有效建议。 本文首先分析了家电行业国内外的环境，以分析家电企业当前状况，然后对财务理论进行分析，揭示财务指标的内涵，突出财务分析对现代企业的重要性。通过选取家电行业的优势企业TCL集团进行具体分析，运用SWOT分析法对TCL集团进行战略分析。通过对TCL集团财务效率分析，重点从盈利能力、营运能力、偿债能力以及发展能力四方面进行分析，与行业平均行业水平对比分析，通过对TCL集团进行杜邦综合分析，评价各个指标的优势。最后分析评价结果，总结企业存在的问题，指出企业存在的问题，提出合理化的建议。总结案例结论，分析家电行业未来方向，对家电企业未来发展提出建议。 关键词：财务效率;财务分析;财务指标 Abstract Household appliances are important in Chinese residents life of durable consumer good are play an more and more important role in modern life，and play an important role in national economy。So far，the scale of production and demand the scale of Chinas appliance ranked first in the world。However, the domestic home appliance products cannot meet the increasing needs of peoples life with the improvement of living standards，the home appliance industry is facing industrial upgrading technological innovation，in order to have the core competitiveness on the world stage。Therefore，the efficiency of the appliance business financial analysis，a comprehensive analysis of the financial position of household electrical appliance enterprises，in order to provide useful suggestions for the development of enterprises。 This paper analyzes the domestic and international environment for the appliance industry at first，household electrical appliance enterprises to analyze the current situation，and then analyze the financial theory，financial indicators reveal the meaning of the importance of financial analysis of modern enterprise prominent。Through detailed analysis of the advantages of the selected appliance industry enterprises TCL Group, SWOT analysis strategic analysis of TCL Group。Through the TCL Groups financial efficiency analysis，focusing on the analysis from the profitability、operati