面向顾客价值的市场资产管理与竞争优势研究-管理科学与工程专业毕业论文.docxVIP

博士论文 博士论文 面向顾客价值的市场资产管理与竞争优势研究 ABSTRACT Nowadays，enterprises are facing a management environment which is complicated and turbulent day by day,and is experiencing the competition,challenge and living pressure which are unprecedented．The sharpness of market competition and change of customer demands make enterprises 00ne宅lxl mofe about customers．and the customer value of overstepping the competition opponents beP∞mes the sharp weapon for the enterprise to gain advantages in the market．In the kn