华南理工大学企业战略管理英文课件Chapter 2 Analysis of the strategic situation- External environment.pptVIP

Chapter 2 Analysis of the strategic situation: External environment Manli Huang School of Business Administration, Research Center of Chinese Strategic Management, SCUT 2.The competitive strategy of competitors The aims of the future＼objectives and intentions The main business model Basic positions on the market The focus of allocation of resources 3. Analysis of basic views (assumption) on competitors Do competitors claim that the environment will change in future? Do competitors claim that the industry structure will be adjusted? What do competitors think about their status