面向烟草商业CRM系统的研究与应用设计-计算机应用技术专业毕业论文.docxVIP

Research Research and Application Design of CRM System to the Tobacco Business Abstract After entering into WTO，domestic tobacco business companies are gradualy losing their monopoly position and facing more intense competition from oversea companies．Therefore，how to better understand customers requirement,father enhance communication and effectively manage customer resourse are the key strategies to achieve competition advantage in the markct． This article is focus on the application of CRM system and the use of Data Mining technique． In recent year，domestic tobacco business companies have o