面向客户的供应链优化模型分析-管理科学与工程专业毕业论文.docxVIP

西凑交通大学硕士职究生学位沦文 西凑交通大学硕士职究生学位沦文 第l页 摘要 2l擞纪企韭的竞争跫供应链之阔静竞争。豁往，对供瘟链懿磷究多注重 予供应链上擎个企照或部分企监，以供成链成本最小或效益最大为目标函数， 而很少考虑由于客户满意而带来的长远利益。在信息化的企业管理中，客户 对产黯的满意与否，已成为企业发展的决定因素，满意的客户可以为供应链 的成员企业带来更多的弦利机会。联向客户的供应链最以客户溃蠢为驱动力 的供痘键，因此，裂宠蒸予客户涟橇需求静嚣巍客户蠡孽供疵键优能模黧具窍 瑾论意义帮实际意义。 论文以面向客户的供应链为研究对象，致力子寻求以客户随机需求为驱 动的供应链优化模型。首先，结合鬻户关系管理，以客户为基点，从供应链 韵末端开始，深入分析客户同供应链上各成员众业的棚互作用、棚互联系， 从消费者行为学浆囊度分孛厅客户行为，将客户分类。戴夕}，分绍7客户满意 静形残过程戳及其影躺嚣素，最终建立客户满纛影响爵素模型，并对模型进 行详尽分析褥出结论。然后，运用博弈论方法对面向客户的供应链成髓企泣 进行选择，并给出各成员企业的行为与优化条件，阐述了弱化信息放大现象 的方法，并依此建立了綦于客户随机需求豹面向客户的供戍链优化模型，以 满足雾户爨求的多榉化，从嚣使怨供应链上各成员企业获缮更大、更长远豹 利益。最茬，建立垂是客户的供趣镳续皴评价体系，戳控制整体供应链实现 优纯群标。 关键测供应链；客户满意；优化；建模；博弈 嚣凑交遵大学_袋±磷究生掌位谂文 嚣凑交遵大学_袋±磷究生掌位谂文 第1 l页 Abstract Supply chain management is concerned with handling effectively and efficiently alI flows of materials and information and at times．funds within and across the chain．As a result of management developments，many more companies today are actively seeking effective solutions to adapt more flexible needs of their key customers．However，many researchers have described the various models on single companies or the partial in order to minimize supply chain cost and maxhnize profit，not considering the customer value． The purpose of this paper is to contribute to the optimization modeling in supply chain on customer’s variable needs。Firstly，the interactions within the chain age studied beginning of the end of the chain。Based on customer behavior and customer value，customers are classified to the key and the potential and the normal．At the same time，the paper presents a model to analyze factors influencing customer satisfaction and a discussion of the model and results。 Secondly，according to game theory，the paper describes the behavior of companies of the chain and their optimality conditions．Furthermore，mainly founding on what afe mentioned above．the paper provides the optimization modeling in supply chain on customer．Last section discusses a system of supply chain performance to control the chain． Keywords supply cha