沃尔玛亚欧市场经营战略转变对我国零售业的影响跟启示资料.docVIP

沃尔玛亚欧市场经营战略转变对我国零售业的影响及启示 张秀华 哈尔滨工程大学经济管理学院 The impacting to Chinas retails and its enlightenments about the business strategy changes of Wal-Mart Xiuhua Zhang The School of Economics and Management of Harbin 摘要:沃尔玛在部分亚欧市场上的失利促使其及时调整和转变其亚欧市场的经营战略。放弃经营多年的韩国和德国市场，进而主攻中国市场，探究其经营战略转变的原因，并进而分析这一战略转变对中国零售业的影响和启示。 关键词：沃尔玛 战略转变 我国零售业 Abstract: Wal-Mart lost advantages in some Asian and European markets and this made it had some changes in business strategies timely. It gave up the markers in South Korea and Germany, and then Wal-Mart to enter the China market entirely. We should explore the reasons o