2014年李娜四大满贯比赛报纸标题用语的主要 特征.pdfVIP

DOI:10.16237/44-1404/g8.2014.01.030 第 21 卷第 1 期 体 育 学 刊 Vol.21 No.1 2014 年 1 月 Journal of Physical Education J a n . 2 0 1 4 李娜四大满贯比赛报纸标题用语的主要特征 刘琨瑛，林如鹏13 （暨南大学新闻与传播学院，广东 广州 510632 ） 摘 要：网络时代体育新闻传播具有时效性强，信息容量广，多媒体综合性、交互性和娱乐 化等特性。媒介发展对报纸体育新闻标题提出了新的要求：从追求“可读性”向追求“易读性” 和“悦读性”转变，从注重信息传播向注重观点传播转变。报纸在报道李娜近年来在网球四大满 贯比赛新闻时，标题用语呈现出 8 方面的特征：嵌名入题、流行语拟题、口语制题、引语作题、 标点为题、化用仿词、活用数词和善用动词。 关 键 词：体育传播学；报纸标题；网球大满贯赛事；网络时代；李娜 中图分类号：G80-05 文献标志码：A 文章编号：1006-7116(2014)01-0061-04 Main characteristics of the phrasing of LI Na’s 4 grand slam tournaments by newspaper headlines LIU Kun-ying ，LIN Ru-peng （School of Journalism and Communication，Jinan University ，Guangzhou 510632，China) Abstract: In the network era, sports news communication is characterized by highly time sensitive, high informa- tion capacity, multimedia comprehensive, interactive and entertaining. Media development has put forward new re- quirements for sports news headlines on newspapers: transformation from pursuing “readability” to pursuing “legi- bility” and “reading happiness”, and transformation from focusing on information communication to focusing on viewpoint communication. When newspapers reported news about LI Na’s 4 tennis grand slam tournaments in re- cent years, their headline phrasing showed 8 types of characteristics: headlines with a name, headlines with a buzz- word, headlines with a colloquial word, headlines wit