智能手机的地图应用 敢问路在何方？课件.docVIP

精品 智能手机的地图应用 敢问路在何方? Business 商业 Maps on smartphones 智能手机的地图应用 Lost 敢问路在何方? The criticism heaped on Apple shows the growing importance of cartography 苹果目前饱受批评，证明在智能手机市场中地图绘制愈加重要 Update: On September 28th Tim Cook, Apples chief executive, published an open letter apologising to customers for the shortcomings of the companys maps. Mr Cook even directed users to alternative map apps, writing that they could be downloaded from Apples App Store and that Googles and Nokias maps were available as web apps. 最新消息：9月28日，苹果公司首席执行官蒂姆?库克发表了一封公开信，就该公司地图应用的缺陷向用户致歉。库克甚至引导用户去选择其他地图应用作为替代。他在信中写道，用户可以从苹果的应用商店下载这些替代性地图应用，而谷歌和诺基亚的地图可作为网络应用提供给用户。 OLD hands at The Economist have fond memories of Mokaris, a café near our office in St Jamess. There was nothing fancy about the food, the prices or the service. Mokaris closed in 2005, and Francos, the smarter Italian restaurant next door, expanded to take over the premises. But in the parallel universe of the iPhone, hungry hacks can still enjoy an omelette and chips for around a fiver. Mokaris is still on the map-at least, the map on Apples new mobile operating system, iOS 6. 在圣詹姆斯《经济学人》的办公室附近，有一家叫做 Mokaris 的咖啡馆。对于本报的老员工来说，这里有很多美好的回忆。这家咖啡馆的食物和服务算不上一流，但价位也不是太离谱。2005年，Mokaris 关门大吉，店面被隔壁那家较为高档的意大利餐馆 Francos 盘了下来。但在 iPhone 所勾画出的平行宇宙里，本报员工若是饿了，仍然能花五英镑左右在这里享受一份煎蛋卷和一些薯条。Mokaris 还在地图上——至少，在苹果最新移动设备操作系统 iOS 6 的地图上还能找到它。 Apples mobile maps used to be supplied by its friend-turned-archrival, Google. But this year Apple decided to put maps of its own into iOS 6, rather than be beholden to its foe. The new maps are built into the iPhone 5, which went on sale on September 21st, and appear when older devices are upgraded to iOS 6. The internet has been teeming with complaints about a lack of detail and a surfeit of errors. And unlike Googles maps, Apples lack public-transport information. 苹果的移动设备地图应用曾经由谷歌提供(谷歌这位昔日的合作伙伴如今变成了苹果主要的竞争对手)。但今年，苹果不愿再受制于人，决定在 iOS 6里安装自主研发的地图应用。9月21日上市的 iPhone 5内嵌了新的地图应用;如果用户把老机型升级到 iOS 6系统，也可以使用它。但这种地图应用缺少详细信息而且漏洞百出，用户的抱怨声已经充斥整个网络