牛津布鲁克斯大学本科学位参考样本全文.docVIP

Oxford Brookes University Research and Analysis Reoort Project Topic 8 , CONTENTS PAGE TOC \o 1-5 \h \z \o Current Document \h INTRODUCTION 1 \o Current Document \h TOPIC CHOSEN 1 \o Current Document \h REASONS FOR CHOOSING THE TOPIC 1 \o Current Document \h AIMS AND OBJECTIVES OF THE REPORT 1 \o Current Document \h INFORMATION CATHERING X 3 \o Current Document \h SOURCES USED AND REASONS 3 INTRODUCTION TOPIC CHOSEN The auto business is growing in China at a considerably higher rate than the GDR production has been up by 36% in the first eight months in 2003 (2,781,800) comparing to the same months in 2002, (The China Association of Automobile Manufactures). ered the World TradeThis report analyses the financial situation of EMotor Co., Ltd. (FMC). FMC is a rapidly developing Chinese auto manufacture匚 The analysis is made from an investors point of view. By both quantitative and qualitative analysis methods, in a way of comparison with itself before and its counterparts in the same fields in china, the author presented a detailed and complete analysis of its strengths, weaknesses, opportunities and threats. FMC is company listed on Chinese Shanghai Stock Exchange? ered the World Trade REASONS FOR CHOOSING THE TOP The reasons why the author chose to study the topic of analyz were as follows:1. The reasons why the author chose to study the topic of analyz were as follows: 1. Chinese auto industry has greatly developed since C 2.3.Organization in the year of 2000. As a famous auto manufacturer developing with high speed in these years, FMC was picked as the 55th company in the top 100 powers and as the second powerful auto manufacturer listed in Chinese stock market by the famous journal cTortune^(Shanghai Securities Daily, 2003)? It moved from 25th positions of all auto companies listed in stock exchange and became the 2nd ranked auto-company in the year of 2003? It has achieved tremendous growth. As a representative in the Chinese auto industry, FMC has