美时佳花茶包装设计-工业设计工程专业毕业论文.docx

摘要 摘要 万方数据 万方数据 摘 要 中国自古以来产茶，是茶的故乡，江西则是我国四大茶业产区之一， 同时也是福建、四川、江苏、浙江、安徽、云南等主要花茶产地之一。近 年来，由于江西经济的快速发展、城镇化也为女性提供了更多的就业岗位， 此外女性受教育的程度提高、观念改变，在工作之余饮用花茶，不仅是她 们对于高压力下的生理改善需求，同时“上品饮茶，极品饮花”，饮花茶也 成为一种社会风尚。但作为花茶原料产区的江西，其花茶包装还是普遍处 于粗放状态，究其原因，是由于花茶本身的品牌意识还相当欠缺。美时佳 花茶也就是在这个背景下孕育而出。 课题所研究的花茶包装面向白领女性群体，将主要根据女性的消费心 理特点，并结合使用者的使用体验和创新的环保包装设计理念，进行有针 对性的花茶标志、色彩、包装设计。通过对市场上现有花茶包装的调查及 从女性消费者心理分析相结合，设计出独特的三角花茶泡包装设计，精巧 解决了茶包棉线过长及造成二次污染等问题；花茶外包装的单张非粘合设 计不仅使制作成本大大降低，也可对使用过后的包装进行二次利用，减少 了对环境的污染。 关键词：花茶；消费心理；包装；女性；设计 I 目录 目录 ABSTRACT China has been producing tea since ancient times, and was the homeland of tea. Jiangxi province is one of Chinas four major tea-producing areas, and also one of the major scented tea origin areas such as Fujian, Sichuan, Jiangsu, Zhejiang, Anhui and Yunnan. In recent years, with the rapid development of Jiangxis economy and urbanization, more jobs are provided to females. In addition, their education levels are improved and the concepts are changed. Drinking scented tea in their spare time, is not only for their physiology improvement demand under high-pressure, but also because “top grade drinking tea, highest grade drinking flower, drinking scented tea has become a social practice. But Jiangxi, as a raw material producing area of scented tea, its packaging of scented tea is still in universally extensive state. The reason is that the brand awareness of scented tea itself is still quite lacking. Thus, Mei Shi Jia scented tea is bred out in this context. The scented tea packaging this topic researches is for white-collar females groups, and itll design scented tea logo, colors and packaging targetedly mainly based on characteristics of females consumer psychology and combined with the users experience and innovative environmentally friendly packaging design. Through the survey on the current tea packaging in the market and combined with female consumer psychology analysis, this paper designs a unique triangular scented tea bubble packaging, which solves the proble