旅游业“一对一”营销及其实施分析-人文地理学专业毕业论文.docxVIP

重庆大学硕士学位论文英文摘要 重庆大学硕士学位论文 英文摘要 II II ABSTRACT The age of knowledge economy approaches us with the trend of individualization. Demands of customers including tourists are characterized by their personal needs and requirements. Meanwhile the increasingly intense competition results in the buyers’ market and more efforts are stressed upon catering to the benefits of each customer. The market segment comes to its ultimate -the ‘segment of one’. This demand-oriented market segmentation has led to the occurrence of ‘one-to-one’ marketing philosophy. The development of information technology and cust