绿色消费动力机制模型研究-技术经济及管理专业毕业论文.docxVIP

ABSTRACT As people gained a better understanding of enviromnental issues，sustainable development has become a strategic goal of economic development of countries. Comply with the green trend ，a new consumption mode - green consumption mode appears. Wi伽 the prom时ion of green consumption at home and abroad ，醉。ples consumption view has undergone great changes，but overall，there are still many 争 obstacles to the implementation of green consumption in ourωuntry. Therefore，how to promote green consumption mode has become an important subject. Regarding consumer as the research subject of the pap毗 Firstly，bas时 on the interrelated theo町 the paper ∞nstructes the dynamic system model of green ωnsumption. The model studies the impact of each factor from two aspects of endogenous and exogenous dynamic mechanism ，and s础 the model assumptions. 丁。 test these assumptions，the paper uses s创nple survey to validate. On the basic of large number of people in the actual investigation， the p叩er gets 332 s创nples us创 to a variety of statistical analysis. First，the paper uses factor analysis to extract eight most significant influencing factors. Secondly，a regression analysis is done，in the analysis， the eight factors and demographic variables together as independent variables and ωnsumer behavior 副 dependent variable. ResuIts of the regression analysis show that， there is no correlation between demographics variables and green consumer behavior， whereas，there is causality relationship between the eight factors and greenωnsumer behavior. Thirdly，in order ωfu时1er explore the mechanism of the green consumer behavior，the paper uses structural 叫uation model ωobtain the specific role of each factor p孤h，and calculate the degree of influence various factors on the Green Consumer behavior. Finally，伽e paper divides the samples into four categories using cluster analysis - de叩-green consumers，moderate-green consumers，light-green ωnsumers and non-green consumers. The