特色农产品网站推广策略研究毕业论文.docVIP

PAGE PAGE II 摘 要 电子商务在实践中表现出来的无可比拟的时空优势使人们看到了她在农产品贸易中的无限潜力。而网络营销是互联网时代一种重要的营销方式，是电子商务的一种主要模式。把农产品电子化、信息化，实行网络营销，又是目前农业发展实施的一个热点问题。并且，建立农产品网站，将农产品电子化、信息化，可以大幅度提高农业生产效率和管理决策水平，促进农业持续、稳定和高速发展的过程，它是我国农业迎接知识经济挑战的重大举措，是新阶段推进农业和农村战略性调整、推进农业产业化的迫切需要。所以，建立农产品网站具有重要意义。那么，如何建立及推广农产品网站，则成为当前面临的极大问题。本文就此问题展开浅显的研究。 本文的主要工作包括：介绍选题背景、研究目的和意义、研究内容和方法以及文献综述；总结网站推广的策略；对农产品市场进行分析；研究特色农产品网站推广策略；以新郑“好想你”枣片为例进行实证分析。 本文的研究表明：网站推广有多种策略，但要结合实际网站，对网站要营销的产品进行细致分析，制定出切实可行的推广策略，网络营销才能顺畅实施。 关键词： 电子商务 网站推广 特色农产品 网络营销 Title Characteristics of agricultural products on site promotion strategy Abstract E-commerce in practice performance by the incomparable advantages of time and space so that people see her in the trade of agricultural products in the unlimited potential. And the age of the Internet network marketing is an important marketing, e-commerce is a major mode. Agricultural products to electronic, information and implementation of network marketing, and implementation of agricultural development is a hot issue. In addition, the establishment of agricultural sites, agricultural products will be electronic, information technology, can substantially improve the efficiency of agricultural production and management decision-making levels, and promote sustainable agriculture, stability and rapid developmentof the process, it is Chinas agriculture to meet challenges of knowledge-based economy and a major measure is New stage of promoting the strategic restructuring of agriculture and rural areas, promote the industrialization of agriculture inurgent need. Therefore, the establishment of agricultural site is of great significance. So, how to establish and promote agricultural site, currently facing a great problem. In this paper, the issue simple research. The main work includes: choice background, purpose and meaning, content and methods of research and literature review; promote the site summed up the strategy for agricultural market analysi