上海财经大学国际工商管理学院战略管理课件Lecture 5 Corporate Strategies.pptVIP

Session 5Corporate Strategies Corporate Strategies Stability strategy Development strategies integration strategies intensive strategies diversification strategies Withdrawal strategies Integration Strategies Vertical Integration Forward integration Control the sales channel In such Cases Current sales partner not reliable High growth rate of the industry Have the funds and HR for that action Know the customer’s needs Backward integration Control the suppliers In such Cases The current suppliers not reliable Too few suppliers High growth rate of the industry Have the funds and HR to do t