山东财经大学国际经贸学院国际市场营销学课件 Chapter3.pptVIP

International Marketing国际市场营销学 School of International Trade, Shandong University of Finance and Economics 山东财经大学（筹）·国际贸易学院 Cultural Environment of International Marketing Chapter 3 Chapter Learning Objectives 1. The definition of culture 3. The elements of culture 2. The origins of culture Chapter Learning Objectives 4. Three levels of adaptation to different cultures 5. How and why management styles vary around the world 6. The differences between relationship-oriented and information-oriented cultures Culture Introduction Culture is the human-made part of human environment—the sum total