旅游行业协会市场服务功能研究-旅游管理专业毕业论文.docxVIP

摘 摘 要 万方数据 万方数据 摘 要 自 1998 年国务院拉开政府机构改革的序幕，培育和发展行业协会就成为政 府职能转换简政放权的路径之一，也是市场经济体制转型的需要。为了进一步 发挥市场在资源配置中的决定性作用，将政府对市场的管理职能进一步转移到 市场，就要重视旅游行业协会在旅游市场管理体系中不可替代的作用。如何发 挥旅游协会在市场上的功能，是旅游行业协会求得发展空间所需要面对的新问 题。目前对中国旅游行业协会的市场服务功能的系统性研究目前几乎还是空白, 可见该课题具有一定的创新性。 由于我国旅游行业协发展是在国家机构改革的推动下“自上而下”的产生 和发展的特殊背景，行业协会深陷职能错位的困境，而未能充分发挥其应用的 作用。为了适应和推动我国经济、政治、社会体制的转轨，管理体制必须从“部 门主管”向“行业管理”的转变，这就要求协会的出路要定位在市场服务功能 的充分发挥。本文重点从“对外行业维权、对内服务企业、多方协调功能、服 务消费者功能”四个方面去挖掘旅游协会作为一个行业组织所能为市场提供的 服务功能。这些功能既有从政府职能转换而来的，也有从国内外的旅游行业协 会的活动经验中归纳和创新而来的，力图形成一个系统的整体的服务功能框架。 最后为了保障旅游行业协会市场服务功能的充分发挥，从法律保障、政会 关系、组织人员、职能定位、经费来源、行业自律六个方面提出了优化策略。 关键词：旅游行业协会 市场 服务功能 I Abst Abstract Abstract Cultivating and developing business association is not only one way to simplify administration and transfer power, but also a need to transfer the market economic system since the government institutional reform launched by the state council in 1998. In order to exploit the decisive impact of market in resource allocation and transform the government’s administration to market, the indispensable function of tourism association in the market management system should be fully valued. But how can tourism association perform well in market is a new problem for its development. The creation of this study lies in the systematic research on the market service of Chinese tourism association. Since the development of Chinese tourism association is the product of national institutional reform which appears as the top-down model, it’s caught in the trap of dislocated function and can’t perform well. For the sake of fitting and promoting the transformation of economy, politics and social system, it’s a must for management system to switch from department to business. Accordingly, the tourism association should give its full play to market service. This paper focuses on exploring how can tourism association serve the market as a business organization, and it is presented in four aspects which include protecting rights outside the industry, serving to