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Proposal_for_Setting_up_Tiny_World_Childrens_toy_store_Project英语本科毕业论文
Setting Up Tiny World Children’s toy store Project
Submitted to:
Mr. Zhang Wei Jian
Manager
Personal Business Department
Ping Zhou Branch Office
Bank?of?China
Prepared by:
Liang Jing Chang
Tel:E-mail: 369243478@
Date: November 20, 2014
Table of Contents
Introduction …………………………………………………… … 1
Opportunities……………………………………………………2
Strengths……………………………………………………………2
Premises…………………………………………………………….2
Facilities………………………………………………………….…2
Service……………………………………………………………3
Cost breakdown…………………………………………… ……..3-4
Benefits……………………………………………………………...4
Schedule……………………………………………………………..5
Risk and Management……………………………………………….5
Conclusion…………………….……………………………………..5
Appendices
Analysis of the Business…………………………………… 6-7
Customer Profiles…………… …… ……………………… …...8
Focus Groups……………………………… …… …………….. 9
SWOT Analysis…………………………………… … ……….10
SMART…………………………………………………………11
Action Plan……………………………………………………...12
Activity Chart………………………………………………..13-14
Costs Breakdown……………………………………………15-16
Risk Analysis and Management Plan…………………………...17
Logical Framework of the Project…………………… …..…18-19
Proposal for Setting up Tiny World Children’s toy store Project
Introduction
Chinese is a country with a large population, and the birth number base is therefore large. The number of children and babies under the age of 14 is close to 3 hundred million, which accounts for almost 25% of the population in China. According to the city bureau of statistics, there are 2.5 million children in the city of Sanshan, constituting a large group of toy consumption.
Children make up a large group of toys consumption. .More than 80% of parents think the toy is an important source of children’s happiness, which means they are ready to invest in toys.
Most parents do not allow the expense on a toy to go beyond 100 Yuan, thinking there is no need to buy too expensive one because the children will throw it after playing it for a mo
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