沙良铁路现代综合物流园发展战略研究-工商管理专业毕业论文.docxVIP

Abstract-As Abstract -As a new service of modem logistics industry,is an important growth pole of regional economic development．In the Inner Mongolia autonomous region，the ”Twelve-Five”plan specifically to highlight the development of modem logistics industry and logistics optimization，development of regional resources，reduce the cost of trade and production plays a very important role．Sha Liang railway modem logistics park in this paper of the extemal environment and the analysis of the status of the industry,based on the Sha Liang railway modem logistics park，strategic positioning and development strategy．Sha Liang in this paper research on development strategy of railway modem logistics park,provide a reference for the relevant policy-making and management decision making，have a certain theoretical and practical value． Object in Sha Liang railway modem logistics park for this paper,through the use of integrated PEST on Sha Liang railway modem logistics park analyses the extemal macro-environment，through SWOT matrix Sha Liang railway modem logistics park advantages and disadvantages，a comprehensive analysis of the external opportunities and threats，according to local conditions of railway modem logistics park in Sha Liang is proposed development strategies and implementing measures．From the analysis， their own strengths，weaknesses，and external opportunities and threats．We obtain Sha Liang railway development strategy of modem logistics park location：the development of modem logistics industry at the core，highlighting the integration of functions，to seize the logistics nodes，Sara railway modem logistics park into North China, Northwest freight hub，as well as large·scale integrated logistics and distribution center． Key words：Shaliang Logistics Park，logistics，development strategy II 万方数据 目 目 录 第一章 绪论 _ l 1．1研究背景 1 1．2研究目的与意义 3 1．3国内外研究现状 4 1．3．1国外研究现状 ．4 1．3．2国内研究现状 ．5 1．4研究内容与写作框架 7 1．5研究方法 8 第二章 沙良铁路现代综合物流园战略环境分析 9 2．1沙良铁路现代综合物流园简介 9 2．2呼铁外经集团简介 ．．10 2．3宏观环境分析 1