牛津高中英语模块四Unit1Project课件.ppt

* Project Developing an ad campaign Nowadays, people all over the world use ads to promote public welfare. Have you ever thought of starting an ad campaign about social concerns? How do you build an ad campaign? Read the article on Page 18. Try to tell us the main idea of each paragraph. Para. 1 Para. 2 the definition of an ad campaign the target audience and how to determine the target audience Para. 3 Para. 4 what the ad campaign says how to reach the target audience Read the article again and answer the following questions. Pay attention to the structure of the reading passage — introduc