西南科技大学商务沟通与谈判课件Chapter4 Report writing.pptVIP

Business communication Chapter 4 Report writing Contents Basic of report writing Report structure:The short forms Long ,Formal reports Graphics A.Basic of report writing A Business Report is an orderly and objective communication of factual information that serves a business purpose. Orderly —being prepared carefully Objective —trying to seek truth and to avoid human biases Communication —covering all ways of transmitting meaning Factual information —basing on events, records, data, and the like which are the basic ingredients of reports Types of Reports? 5 Steps to Report Writing Define the problem Gather the necessary information Analyze the information Organize the information Write the report 1.Define the problem three forms of problem statement: Infinitive phrase(不定式短语) To avoid burning another bag of popcorn…. Question What are the reasons of…? Declarative statement (宣告性叙述) The sales income is decreasing,and management wants to know why 2.Gather the necessary information ways to gather information Field investigation(调查) Experiments or surveys Consultancy(顾问) Literature research Internet sourcing Survey A survey is a method of gathering information from a number of individuals, known as a sample, in order to learn something about the larger population from which the sample is drawn.? Steps: Establish the goals of the project Determine your sample Choose interviewing method Create your questionnaire Pre-test the questionnaire, if practical Conduct interviews and enter data Analyze the data a.Establishing Goals The first step in any survey is deciding what you want to learn. The goals of the project determine whom you will survey and what you will ask them. If your goals are unclear, the results will probably be unclear. Some goals: The potential market for a new product or service Ratings of current products or services Employee attitudes Customer satisfaction levels Reader/viewer/listener opinions Association me