Jack Morton品牌体验指数报告（英文）.pdfVIP

Welcome to the Experience Brand Index Global consumers demand brands do more than promise a great experience - they expect proof. Brands make promises every day. They spend billions of dollars on pushing out messages every year — $628.63 billion in 2018 alone, up 7.4%.1 But according to our global research on 100 brands, 6,000 consumers and 10 industries, consumers care more about and buy more from brands that deliver proof on the promises they make. “Brands that back their Experienc