starbucks商业模式分析报告.pptVIP

Company Logo L o g o L o g o Strategy analysis of Starbucks 组员：章辉 朱静 叶慧 张青 黄祎凡 姜盼 Key partner Key activities Key resources Customer segments Customer relationships channels value proposition Cost and revenue MODEL value proposition Starbucks “We’re not just selling a cup of coffee, we are providing an experience.” ------Howard Schultz Target customer White collar Experience Experience Mode The Starbucks environment has become as important as the coffee itself Starbucks Beautiful CDs ＋ Wireless internet ＋ Beautiful View ＋ ＋ Starbucks Group buying、 Mobile application Mobile payment Share photos and information in Twitter、 Face book with customers Move in supermarket and retail store Brand Loyalty Employee Satisfaction Excellent Reputation OFFICE The first place HOME STARBUCKS The third place The second place 下班后，你没回家，你不在星巴克店里，就在去星巴克的路上 … A place for sharing with friends A place for relax A place for tasty coffee 首都 唱片 公司 7-11 连锁 超市 Barnes nobile 书店 Starbucks Mode Quality and Skills Experience Expansion Brand building Unique Culture All of these methods makes a special “Starbucks Way” Excellent taste beans Strict quality control Excellent Service Shorten the waiting line Good location Soft beautiful music Wireless on line Comfortable store Find the best partner Using experienced manager to training Adapt food to local taste Also fit interior to local architecture Treat employee as an partner Stock ownership plan Training Cover both full time and part time employees Choose best location let everybody know the brand Cover every neighborhood Starbucks D localization Financial matter challenges Reduce expansion on unnecessary aspects Focus more on traditional coffee brands Win customer ‘s loyalty then develop steadily 2002 2001 2000 1999 5,886 4,709 3,501 2,498 Location select cooperation Thank you ! 谢 谢！ 放映结束 感谢各位观看！ 让我们共同进步 * Company Logo L o g o L o g o *