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The Forbidden City, or the Palace Museum, has long been considered a great old-fashioned
museum. However, in recent years, the museum has been working hard to promote Chinese
cultural heritage ( 遗产 ) among young people with its cultural and creative products ( 文创产品 ).
Since 2007, the museum has come up with more than 9,600 products, including notebooks with
covers based on embroidery ( 刺绣 ) and dolls of emperors and empresses ( 皇后 ). They brought in
about 1 billion yuan in sales in 2016, reported China Youth Daily.
Besides the products, the museum also created an app called A Day of an Emperor ( 《皇帝的一
天》). Users will be guided to learn about a day of life and work of a Qing Dynasty ( 清朝 ) emperor.
Last year, a documentary titled Masters in the Forbidden City ( 《我在故宫修文物》 ) became
popular online. It inspired ( 激励 ) a great number of young people to work at the museum.
“Theold ways must be improved to help people ,take the museum home?, ”Shan Jixiang,
director of the museum, told China Daily. “People want the stories behind the antiques ( 文物 ). ”
Inspired by the Palace Museum, other museums across the country, such as the National
Museum of China, have begun similar projects, too.
The recent developments follow what President Xi Jinping said in 2013: “Weshould ... let
cultural relics (文化遗产 ) in forbidden palaces be displayed (展示 ) across the country, and let
characters written in the ancient books come alive, ” reported China Daily.
1. the Palace Museum doesn?t make ______ . ( 细节判断 )
A. notebooks with embroidery covers
B. an app named A Day of an Emperor
C. dolls of emperors and empresses
D. a book called Masters in the Forbidden City
2.
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