江苏牛津译林模块4第一单元reading课件.pptVIP

Poster 3 This poster is a commercial advertisement. It offer the airline service. It uses “I love to fly with Oxlin Airlines. Taking airlines is a fast way to get to another place. In this way can much of time be saved. Poster 6 This poster is aiming young people especially girls, because they pay more attention to their appearance. It uses persuasive words “Shine that lasts for days” successfully to persuade young people to buy this shampoo. 濮存晰奥运公益广告词 ... 有人这样问过我 播出的一条公益广告　 能不能改变我们生活中的那些陋习呢 我说不 公益广告对社会中的那些不文明 的现象　也许不可能药到病除 但是我相信 一条公益广告就好象是一盏灯 灯光亮一些 我们身边的黑暗就会少一些 并且我更相信 每个人的心灵都象是一扇窗　窗户打开　 光亮就会进来 我相信　 文明就在我们身边　 离我们很近很近　近的触手可及 有时候　 文明离我们只不过是十公分的距离 （在路旁，一个正在跑步的大学生，将别人 丢弃在外面的垃圾，放入了垃圾箱） 有时候　 也许只是几十厘米的宽度 Doing business without advertisements is like wink at a girl in the dark. You know what you are doing, but nobody else does. Stewart H. Britt 　　做生意没广告犹如在女孩眨眼．你知道你在做什么，但没有其 他人知道．　　　　　　　　　　　　 －－－布列特 谢 谢！ 放映结束 感谢各位观看！ 让我们共同进步 让学生对广告一词进行头脑风暴，可引导学生在复习第一时的教学内容的基础上，激活学生脑中有关广告的图式，拓展与广告相关的知识，并自然流畅地导入本课主题。 * Unit 1 Advertising Welcome to the unit advertisements/ads Brainstorming advertisements what where why how functions attitudes advantages disadvantages Where can you see ads? On billboards,on the Internet, in newspapers/Magazines, on TV , in leaflets, or in buses etc. almost everywhere Which advertisement do you like best? Why？ 1 2 3 Learning software What? cheap or expensive? a poster of shampoo ad How does the ad describe shampoo? soft ,shine Do you think it will successfully persuade people to buy this shampoo? airline service If you create an ad about airline service, what do you think is the most important safe fast comfortable cheap commercial advertisements purpose ? What is the purpose of these advertisements? To sell products/ services To encourage peo