口红效应 经济学.pptVIP

Market During the depression, the demand of luxury and high-grade products must decrease，but necessities don’t decrease. Market demand is determined by the number of potential buyers and their respective tastes，incomes，other goods，and expectations. Trading off and taking turns，so textile industry and light industry will get progress because of lipstick effect. The income of workers are decreasing，they have no money to buy houses and cars，so they have extra money to buy cheap things like applications，new clothes and leather shoes.Of course，textile industry and light industry are reviving. When