口红效应ppt 经济学.ppt

Market During the depression, the demand of luxury and high-grade products must decrease，but necessities don’t decrease. Market demand is determined by the number of potential buyers and their respective tastes，incomes，other goods，and expectations. Trading off and taking turns，so textile industry and light industry will get progress because of lipstick effect. The income of workers are decreasing，they have no money to buy houses and cars，so they have extra money to buy cheap things like applications，new clothes and leather shoes.Of course，textile industry and light industry are reviving. When the money is limited, the opinion becomes more obvious. In 2008, the big three of the USA's auto industry - gm, ford and Chrysler sales fell sharply, especially gm and Chrysler lack funds seriously, facing bankruptcy threat.The Chinese auto market has a cold winter, or even be a bad luck affecting by it . Internet industry： At the same time，many people have more free time，the best way of save money is to use the Internet.Thus，the shopping online like taobao and tianmao，online game company like snail and NHN，advertisements are get more and more. All of these will bring a large change in Internet industry.Under the compete of demand and invest，heavy industry don’t have obviously increase. Conclusion： To find out what price will be charged，we've got to know something about the behavior of people who sell goods and services. this is to say，we need to examine the supply side of the marketplace。The market supply of a good reflects the collective behavior of all firms that are willing and able to sell that good at various prices. * From the women's love to the world economy situation.We can see that women has influenced the world. When the economy in the downturn,but the sales of lipsticks go up.Then people find this insteresting rule and called it "lipstick effect".It means that people goes after the cheap but useful goods.And this even makes another economic ba