论旅游的注意力营销-人文地理学专业论文.docxVIP

和机理剖析、旅游节庆营销效果的评价三方面内容。介绍了旅游节庆的概念、构成要素、联动 和机理剖析、旅游节庆营销效果的评价三方面内容。介绍了旅游节庆的概念、构成要素、联动 效应，分析了旅游节庆的发展现状、发展趋势、形成机理和旅游节庆营销的发展道路，肯定了 旅游节庆营销对吸引公众注意力的作用，在评价旅游节庆营销效果的基础上总结出其影响范围 规律、举办时间规律、节庆活动内容变化规律、效果延展规律和经济效益规律，供旅游节庆营 销的参考。 6．基于上述研究成果，笔者得出相关结论。指出旅游的注意力营销实质是施展招数，尽最 大可能地吸引公众的关注，旅游注意力营销的三大手段无一不与媒体有很大关系，因此得出吸 引公众的注意力关键在于利用媒体的力量，最后指出注意力营销仅是旅游营销的有利手段，最 终目的还要看营销效果如何。 目前，旅游的注意力营销研究是一种薪生事物，本文只是一种尝试性的写作，限于资料与 笔者能力的有限，不足之处在所难免，恳请各位专家学者批评指正，以求实现新的提升。 关键词：注意力经济， 旅游， 营销 分类号：F590．8 II Di Di ssert About Attention Marketing Of Tour isrll ABSTRACT This paper regards basic theory ofattention economy as guide，probes the concrete applications of the theory in tourism industry．On the basis of collecting materials extensively,combining actual investigation and the understandings of individual，this paper proposes three major means of attention marketing of tourism and sumraarizes relevant laws，Offers the reference in theory and practice for modem tourism marketing．The paper divides into six parts： 1．The introduction consists of four parts：selected title background，domestic and international research development，thesis frame and technological means and study meaning．on the base of clearing the study value of attention marketing of tourism and domestic and international academic achievement，the author analyses technical route which combines theory and practice together with help from economics，marketing，market study,tourism study,sociology etc，and lay much emphasis on the importance ofpractice and theory meaning ofthe paper． 2．The theory support ofAttention marketing ideas includes five parts：genesis and develop current situation，attention economy relevant concept and relation，the essences of attention economy， marketing innovate by attention economy,tourism marketing under the attention economy environment，whose main contents is to elucidate theoretical basis of this thesis．Proceeding with formulation of attention economy，the author puts forward the relevant concept and essential characteristics；