北京航空航天大学第二十四届“冯如杯”学生学术科技作品竞赛参赛作品.pdfVIP

北京航空航天大学第二十四届“冯如杯” 学生学术科技作品竞赛参赛作品 基于产业经济学视角下我国白酒文化产业的发 展研究 摘 要：基于产业经济学视角，在开展实地调查获得统计数据的基础上，结合四 川省内白酒文化产业发展现状，本文利用模糊评价模型，对川内白酒文化产业影响因素 以及白酒文化产业发展情况进行模糊综合评价，得到白酒文化产业分级综合指标体系。 通过建立面板回归模型探求所研究的白酒文化资源丰富度、市场白酒文化环境、总体经 济环境、政府扶持这几个因素对白酒文化产业发展的影响程度。由于川内白酒文化产业 现今的发展程度还较低，而只有部分地区在白酒文化产业方面有较为成熟的发展经验。 故选取泸州市作为数据采取样本，进行研究，并根据模型结果对白酒文化产业发展提出 建议。 关键词：白酒文化产业、面板数据模型、模糊评价、综合指标体系 Abstract: Based on Industrial Economics ，in carrying out field surveys on the basis of statistical data，combined with the cultural status of the liquor industry in Sichuan Province ， we use fuzzy evaluation model ，the Sichuan liquor industry factors and the impact of culture and cultural industry development liquor fuzzy comprehensive evaluation index system of liquor to get a comprehensive classification of cultural industries. Liquor richness of cultural resources through the establishment of the panel regression model to explore the research market liquor cultural environment ，general economic conditions ，government support these cultural factors affecting the liquor industry. Due to the current level of development of the cultural industry is still relatively low ，and only in some areas have a more mature development experience in the liquor cultural industries. Therefore selected as the data Luzhou take samples ，conduct research and make recommendations on the development of cultural industries liquor according to the model results. Keywords: wine culture industry ，panel data model ，fuzzy evaluation ， comprehensive index system 目录 1 引言 1 2 川内各类白酒文化产业发展现状研究 1 2.1 白酒旅游产业 1 2.1.1 白酒文化旅游产业发展现状 1 2.1.2 白酒文化旅游产业发展中的问题 3 2.2