顺丰快递物流服务营销方案正文.docVIP

摘 要 2001年12月11日我国正式加入世界贸易组织，跨国合作与外资的引入等，促使许多先进经营理念及经营方式产生。新背景下我国物流领域快速 发展，在竞争和挑战中传统物流向现代物流转变。顺丰速运如何向众多优秀企业取长补短，在市场竞争中脱颖而出成为企业经营发展重点。要想从市场中获得较大的份额比重，关键是物流企业如何提升自己的服务质量。现代物流服务的定制化程度较高。不管是对物料供应的服务，还是商品配送的服务，都需要根据客户的要求去进行服务的设计与提供。这种高定制化的服务，只有通过采用物流服务营销的策略才能够实现。我国经济及科学技术的发展，驱动企业进步，向服务型转变。继续传统的老旧物流方式方法不能满足现代经营，会被更先进的物流企业的取代从而被市场淘汰。 关键词：现代物流 服务营销 经营发展 Abstract In December 11, 2001, China formally joined the world trade organization. International cooperation, the introduction of foreign capital. Many advanced management concept and mode of operation to produce. China logistics industry under the background of rapid development, in the competition and challenges the traditional logistics to modern logistics. How to learn from SF EXPRESS to the many excellent enterprises in market competition in the talent showing itself, become the focus of the development of enterprises. In order to obtain larger share from the market, the key is how to improve their service quality of logistics enterprises. Modern logistics service customization degree is high, whether on material supply services, or goods delivery service, need and provide design to service according to customers requirements. This highly customized services, only through the use of logistics service marketing strategy can be realized. The development of economy and science and technology in China, driving the progress of enterprises, to change the service type. Continue approach can not meet the modern old traditional methods of logistics management, will be more advanced logistics enterprises to be out of the market place. Key Words：Modern logistics Service marketing Business development 引 言 服务营销是市场营销的延伸和扩展。企业提供的是服务，例如服务的标准、服务的质量、顾客对服务的满意度等等。物流企业所要考虑的都是如何让顾客满意，如何为顾客提供量身定做的个性化的服务。可以说，现代物流离开了服务营销的理念就失去了与竞争对手竞争的能力。对于物流企业的客户来说，他们需要的不是普通的标准化的服务，而是符合他们需要的可以为他们带来便利的服务。因此，物流企业的服务质量取决于其所提供的服务是否达到或超过客户所期望的程度。而服务质量的高低直接影响到顾客是否对该企业具有忠诚度和是否愿意与该物流企业建立持久的联系。 我国物流发展起步晚，他们是由传统运输企业发展而来，以中小企业居多。也没有完善的管理体系，粗放式经营。以储存、运输、装卸功能为主，服务功