Internationalbusiness-西安交通大学教师个人主页.ppt

* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * 第四篇 (第5-9章)， 我们将描述 全球商务环境中的主要成分。 包括： 贸易与投资 区域经济一体化 金融市场和全球货币体系 In Part Ⅴ (Chapter 10-16), our coverage turns to ways in which international firm management differs from managing a purely domestic firm. We explain how a company creates an international strategy, organizes itself for international business, analyzes and selects the markets it will pursue, develops and markets products, manages their international operations, and manages their human resourc