2019英语新一线同步北师大必修四精练：Unit 11课时跟踪练（一） Warm up Lesson 1 — Pre-reading .docVIP

Unit 11课时跟踪练(一) Warm up Lesson 1 — Pre-reading Ⅰ.阅读理解 A Making an advertisement for television often costs more than a movie. For example, a two-hour movie costs $6 million to make. A TV commercial can cost more than $6,000 a second. And that does not include the cost of paying for air time (播送时间). Which is more valuable, the programme or the ad? In terms of money — and making money is what television is all about — the commercial is by far the more important. Research, market testing, talent, time and money — all come together to make us want to buy a product. No matter how bad we think a co