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Advertisement Translation Revisited: Interdisciplinary Connections Lu Shao School of Foreign Languages for Economics and Trade, Southwestern University of Finance and Economics, Chengdu, China Email: annieshaolu@ [Abstract] The position this paper takes is that the translation of advertising texts pose many challenges to the teaching of translation and that, while there are no simple and ready-made solutions, such challenges need to be taken on board to fill the current gap between translation pedagogy and translation practice. The paper sees what was written in Advertisement Translation a starting point to encourage educators to rethink their approach to translation pedagogy by envisaging tools and practices that can contribute to preparing students to become professional translators and reflective practitioners who are aware of the subtleties and differences of language use in the Greater China area. [Keywords] advertisement translation; translation pedagogy; the Greater China area; interdisciplinarity; parallel English-Chinese texts Introduction The importance of广告翻译理论与实践[Advertisement Translation: A Theoretical and Practical Approach] to the field is evident in its multiple reprintings since its publication, which indicates that it has been well received among Chinese readers. The publication can be viewed as a combination of theories and applications, a reference book and a textbook, a hands-on manual for translating advertising texts, and an encyclopedia of parallel English-Chinese (E-C) pairs. Five prominent merits of the book attribute to its success in the academia and teaching arenas. Firstly, this book attempts to provide the reader with numerous real-life examples of E-C advertisement translations, information, and hints that come from professional practice, which might help readers recognize some of the main problems with and opportunities afforded by promotional translation. The Chinese translations are drawn from the Greater China Region, including