跨国汽车企业供应链协同管理分析-国际贸易学专业论文.docxVIP

I I 摘 要 我国汽车制造产业经过 30 余年的发展，国内骨干汽车企业大多已与国外汽 车企业展开合资合作。合资企业作为我国汽车产业与全球产业链的连接点，是我 国汽车产业的龙头企业。针对合资汽车企业的供应链系统管理进行研究，对于提 升中国汽车和零部件制造业的生产水平，与世界汽车产业接轨有重要意义。 我国汽车制造企业的经营模式正在由生产驱动型向需求驱动型转变，但供应 链管理方式仍然存在着大量的问题，由于供应商不稳定、信息化水平以及物流一 体化程度低导致供应链缺乏柔性，造成采购成本上升、库存管理难度加大、对市 场变化的响应速度较慢。面临现今经济快速发展的国际经营一体化。实现汽车制 造业的供应链协同与优化管理。对我国汽车制造业的快速稳定发展和利润率的提 高都有重要意义。 本文选取价值链、供应链管理学以及协同学理论，结合克莱斯勒汽车公司和 一汽大众汽车公司的供应链管理案例，分析其协同管理的成功经验。从供应链节 点企业间信任机制、信息化平台、采购运输管理和供应链协同绩效考核四个方面， 对我国汽车制造企业优化汽车供应链管理理念和运作流程提出策略建议。 关键字：汽车企业，供应链管理，协同 II II Abstract After over 30 years of development, China overtook the US last year as the big gest automobile market all over the world. Most giant automotive enterprises have entered China market through establishing joint-venture companies. This thesis focuses on the supply chain management of J-V automobile man ufacturing corporations, which has important implications on promoting supply cha in restructure, increasing productivity in and upgrading product technology. The business model of Chinas automobile manufacturing enterprises is experiencing a shift from producer-driven to demand-driven. However there are lots of problems existing in supply chain management, such as supplier instability, low information-based level and unintegrated logistics. Lack of flexibility in supply chain leads to rising procurement costs, chaotic inventory management and shower response to market changes. Facing the challenges of International business integration, if the automobile manufacturers want to increase the profitability and stable development, they must achieve supply chain collaboration and management optimization. This paper choose the value chain, supply chain management and theory of Synergetic as theoretical basis, combined with case analysis of Chrysler Automobile and FAW-Volkswagen Automobiles supply chain management. Finally, this paper puts forward some suggestions on supply chain operation of automobile manufacture in China. With the study of automobile supply chain collaborat