crm的解决方案（英文ppt29页）资料.pptVIP

Presentation title The SAS Solutions for CRM Topics CRM Market Customer Intelligence the CRM Business Process CRM Architecture CRM Applications The SAS Solutions for CRM What is CRM? A shift in emphasis from: Mass to individual Product to customer Acquisition to retention Function to experience Shareholders to customers I don’t have long term profitable relationships with my customers I am unable to identify my most valuable or highest potential customers I am not effectively creating value and cross selling opportunities for these customers I have low customer retention and loyalty How C