第10节电子商务数字市场数字产品资料.pptVIP

参考资料 Kenneth C. Laudon, Jane P. Laudon. Management Information Systems: managing the digital firm, 9th Edition Pearson - Prentice Hall, New Jersey, 2006 肯尼斯. 劳顿，简. 劳顿 箸. 薛华成 编译. 管理信息系统. 北京：机械工业出版社，2011. Challenge: trillions of product configurations, short lead times, many competitors Solution: Web extranet for order entry, customization, inventory, change orders, and shipping Demonstrates how IT and the Web coordinate the flow of information about orders, production, inventory and shipment Illustrates how systems in the digital firm connect demand, supply, and fulfillment to achieve oper