人民网“观点频道”研究.pdf

2．2．1accuratemarket thebrand……………………………………．．19 positioning，setsup 2．2．2the of of the advantagein—depthdevelopmentstreamingmedia，promote newscommentforminnovation…．…．…．……．…．…．．……………………．…．…．……19 2．2．3 channel commentnumber…………………．20 resource，increase parent original 2．2．4lowerbarriersto broader forthe entry，airing，forgeplatformpublic opinion．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．20 2．2．5 totheattentionoftheaudienceand theinteraction．…．21 improve strengthen 2．2．6 network thenewsmediasocial humanity，enhancecomments，as ascending responsibility．…．…．……．．…．……．…．…．…．…．……．…．．…．…．．…．…．……………．…．．…22 3channelnetworkcommentsinthefuture direction．．．．．．．．．．．．．．．．23 Chapter development 3．1lackof isthe reasonof commentchannelnetwork．．23 publicspirit deep restricting 3．2channelnetworknewscommentonthemaintoachieve way publicspirit．．．．．．．．．．．．25 3．2．1establishthe philosophyofindustry．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．25 3．2．2in choice．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．25 critiquesofpeople 3．2．3the domain choice issues．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．26