德国某航空公司成功创新案例解析.pptVIP

Appendix:Roland Berger Partner success story: Turn-around of Lufthansa German Airlines;LH case study: The starting point;The critical economic situation of Lufthansa in 1991 and 1992 demanded radi-cal and lasting measures to guarantee the company’s future competitiveness;The three-stage competitiveness program addressed critical short-term prob-lems first before tackling deeper restructuring ;The down-sizing and restructuring stages unfolded in three phases;LH case study: A radical turn-around was the first priority;Turn-around phase I was marked by short-term cost-cutting and a retreat fro