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ABSTRACT
and Guangzhou under the guide of high business familiarity. This study collected and
recorded the data of dealers preference on new facility by deep interview ，sound
recording and vedio recording to confirm the dealer preference on redesigned facility.
At last, this study found the inadequates of present faciliy of F 4S shop and
confirmed the customer and dealer preference of new facility of F 4S shop by coding
and mean value method. Whats more ， the study gave advances on improvement on
different functional areas.
This study expand the present research field of automobile 4S shop and proposed
a scientific and practical survey system of customer preference on facility of automobile
4S shop, which means this study is of high expansibility and practicability.
KEY WORDS : automobile 4S shop, facility, preference, survey research
Dissertation Type: Application Research
IV
万方数据
目录
目 录
第 1 章 研究概述 1
1.1 研究背景 1
1.1.1 现实背景 1
1.1.2 理论背景 2
1.2 研究问题 2
1.2.1 如何确定汽车 4S 店的硬件设施标准 2
1.2.2 怎样的硬件设施才适合 F 品牌的汽车 4S 店 2
1.3 国内外研究现状 3
1.3.1 国内研究现状3
1.3.2 国外研究现状6
1.4 研究内容与研究目标 7
1.4.1 研究内容 7
1.4.2 研究目标 8
1.5 研究方法、研究思路和技术路径8
1.5.1 研究方法 8
1.5.2 研究思路 9
1.5.3 技术路径 10
1.6 研究意义和创新点 11
1.6.1 研究意义 11
1.6.2 创新点 12
第 2 章 调查设计和实施过程 13
2.1 研究设计 13
2.1.1 竞争品牌的确定 13
2.1.2 样本设计 13
2.1.3 调查步骤设计 13
2.1.4 方法设计 14
2.2 调查实施 14
2.2.1 调查范围 14
2.2.2 调研周期
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