电子商务：策略.pptVIP

* Passport transcends individual sites, like reputation mgmtn * Pornography example: both VCR and Web * Share value, Sell list e.g., to Mac Users * * * * * * * * * Back to E-Biz Tippy markets倾斜市场 PRODUCT A 产品 A PRODUCT B 产品 B PRODUCT A 产品 A PRODUCT B 产品 B Tippy markets倾斜市场 Scale规模 Supply-side economies of scale供给方规模经济 High fixed cost, low marginal cost 高固定成本、低边际成本 The more you sell, the higher the per-item profit销售量越大，单位商品利润就越高 IF NETWORK EFFECTS / POSITIVE FEEDBACK, THEN:如果存在网络效应/正面反馈，则： Demand-side economies of scale需求方规模经济 Customers will chose product which already has many people