试谈索尼的品牌管理.pptVIP

;Corporate ADSony Brand Communication Strategy Zone Advertising Management Support ;The most valuable asset to this company is not its buildings, land, or even its employee. Our most valuable asset is the four letters “SONY”. Norio Ohga at this year’s Entrance Day as well as at many other occasions;;Corporate Brand……SonyPrimary brand which drives a complete brand portfolio.Product Category Brand……Trinitron, Walkman, Vaio etc.Brands which encompass, endorse and organize multiple products/services;Corporate Brand……Sony;The Criteria of a Successf