珠海市老年人旅游市场的现状及开发策略研究.docVIP

PAGE 中山市老年人旅游市场的现状及开发策略研究 毕业设计（论文） 题目：珠海市老年人旅游市场的现状及开发 策略研究 珠海市老年人旅游市场的现状及开发策略研究 摘要 随着人类平均寿命的普遍增长，出生率的降低，人口老龄化日益成为全球性的不可回避的发展趋势。我国也已经进入了老年型国家的行列。近年来，老年人可支配的收入逐年提高，且闲暇时间充裕，这些因素都刺激了老年人旅游需求的增长，因而老年旅游市场存在巨大的开发潜力。 本文对珠海市老年人旅游现状进行了研究，在调查问卷的基础上，针对老年人的旅游意愿和旅游行为进行调查研究。研究结果显示：老年人的健康状况、月收入、心理因素等个人因素，家庭群体、环境文化和旅行社服务等社会因素都会对老年人的旅游选择产生显著影响。针对目前老年旅游市场存在的问题，本文提出了多种开发策略以促进老年人旅游业的健康发展，满足老年人的旅游需求，从而达到开发老年人旅游市场的目的。 关键词：老年人；旅游市场；现状；开发策略  ZHONGSHAN CITY OF THE AGED TOURISTS MARKET SITUATION AND DEVELOPMENT ABSTRACT With the average human lifespan is generally growth, lower birth rate, population aging has become the global unevadable trend of development. China has become a country of aging. In recent years, older people governable income increase year by year, and leisure time, these factors have stimulated the elderly tourism demand growth, thus the old tourist market is a huge potential market. The old people in Zhongshan city tourism present situation to carry on the research, the questionnaire on the basis of, for the elderly will travel and travel behavior research. The results showed: the elderly health status, monthly income, psychological factors, individual factors, family groups, environmental culture and travel agency services and other social factors for the elderly tourism selection effect. The present old tourist market problems, this paper puts forward several development strategies to promote older people the healthy development of the tourism industry, the tourism demand of contented old people. Key words: the elderly; tourist market; market situation; development; countermeasure 目 录 绪论…………………………………………………………………………………1 1.1 研究的目的和意义…………………………………………………………1 1.2 国内外研究历史和现状……………………………………………………….1 我国老年人的旅游现状……………………………………………………………3 2.1 我国老年人口的划分…………………………………………….……………3 2.2 我国老年人口的趋势………………………………….