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Resource Development Market 2011 27(06)
谢 娟, 王兆峰
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: F592. 61 : A : 1005- 8141( 20 11) 06- 0566- 03
Travel Agency E- commerce D evelopment Research Based on Network Group Buying in National Regions
XIE Juan , WANG Zhao- eng
( Business College, Jishou University, Jishou 416000, China)
Abstract:Netw ork group buying had gradually developed into a new mode o electronic business a airs, group buying product coverages w idely.
This paper revealed the development o travel agency E- commerce in national regions o the internal correlation and mechanism o netw ork group
buying , and explored the development o travel electronic commerce netw ork group buying mode in national regions, and inally put orward the devel
opment ideas and countermeasures o travel E- commerce in national regions under the network group buying mode.
Key words: national regions travel agency ; E- commerce; netw ork group buying
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